Advertising agencies can generally be divided into advertising agencies, advertising production companies, advertisers or media advertising companies.

Advertising agency according to its

Full service advertising agency

It refers to providing the advertisers with all directional and whole process services, including market research, advertising planning, advertising creativity, advertising production, media planning and purchase, advertising monitoring, advertising effectiveness evaluation and other related services.

A full-service advertising agency is generally large and has a strong grasp of large advertising activities. Advertising companies have a group of professionals who can provide customers with more comprehensive advertising services and have a comprehensive service mechanism.

The overall cost of full service advertising companies is high, so the agency fees charged are also higher. Advertisers are more cautious when choosing full service advertising companies. They need to take into account the scale, credibility, professionalism, professional quality and service experience of the advertising companies.

The business of a full-service advertising agency should include the following:

1 investigate the customers' products and services, find out the advantages and disadvantages of the products, and the relationship between the customers and their competitors.

2 analyze the market that the product is facing and the market it will enter.

3 understand product sales channels and methods;

4 use the media that can be applied in order to effectively apply them to consumers, wholesalers, intermediaries, etc.

5 develop a clear advertising plan and demonstrate the plan to the customer.

6 implementing the advertising plan:

(1) advertising script, design and demonstration;

(2) sign the contract for the layout, time or other means used in advertising.

(3) pmit information to the media.

(4) checking and verifying the publication, broadcasting and display of advertisements;

Audit, payment of advertising services, layout costs;

7 cooperate with sales staff.

8 with the expansion of advertising business and the removal of the above services, advertising agencies also work on such topics as CI design, packaging design, public relations, sales training, sales booth design and so on.

Specialized advertising agency

Compared with full-service advertising companies, specialized advertising companies have much more service items. Such advertising companies focus on a specific field and provide advertisers with advertising services in a specific area, so their services are more professional and meticulous.

For example, professional media purchase companies, specialized Outdoor Advertising Company, window advertising companies, underground iron (Road) advertising companies, traffic advertising companies and so on.