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AWI Launches WOOLMARK&Nbsp, GOLD Gold Wool Logo In China

2010/10/27 11:22:00 63

October 21, 2010, Australia
羊毛發(fā)展公司AWI在上海舉行“WOOLMARKGOLD金羊毛標(biāo)志”新聞發(fā)布會(huì)，據(jù)悉，此次澳大利亞羊毛發(fā)展公司AWI與第一財(cái)經(jīng)頻道CBN達(dá)成了為期6個(gè)月的合作，其核心是一檔為期9周專題紀(jì)錄片《主角·完美紳士》。這一專題節(jié)目邀請(qǐng)知名學(xué)者及主持人曹景行先生擔(dān)綱主持人，跨越亞洲、澳洲、歐洲，節(jié)目95%以上的內(nèi)容在澳大利亞、英國(guó)、意大利拍攝，歷時(shí)1個(gè)月完成。此次合作主要是為了讓中國(guó)消費(fèi)者對(duì)WOOLMARKGOLD金羊毛標(biāo)志有更生動(dòng)和客觀的體驗(yàn)和認(rèn)知。

Deep plough the global market for 30 years.

Australia

The wool logo of AWI, a wool development company, has long been popular among the people. It has won global consumers' love and trust and has become an important symbol for people to choose wool products.

On the 2010 golden autumn, Australian Wool Innovation Limited AWI officially launched the leading symbol of the wool industry in the Chinese market, the golden wool symbol of WOOLMARKGOLD.

Consumer

Bring more advanced and quality comfortable wool experience.

Products that are marked with "golden wool" must meet the following requirements: using natural pure fine Merino wool from Australia as raw materials, and following the processing of scientific technology in the factories that meet the environmental protection standards, and weave the wool fabrics suitable for various occasions and uses according to the design of the guided fabric flow.

In Australia, we go deep into the most natural Superfine Merino ranch. In Britain, our partners are the top men's wear custom street SavileRow Industry Association and hundreds of years of legendary textile fabrics factory. In Italy, our partner is the most advanced and environmentally-friendly fabric factory in the world. This is a genuine WOOLMARKGOLD Golden Fleece global top tailor made garment.

Mr. SAMGUTHRIE, general manager of Australian Wool Innovation Limited, thinks that this is the closest and most profound communication between China and the United Kingdom in the field of fabric and clothing since the industrial revolution in Britain. It has an unlimited role in promoting the future cooperation between the two countries.