since Adidas The international sporting goods giant claims to enter the outdoor market. Its actions are constant. First, the three largest agents in the United States are re established. market Recently, it has signed an agreement with the American Outdoor Industry Association to set up an outdoor incentive award. It is said that the award will be presented at the winter outdoor products exhibition in Salt Lake City, USA in January 2011, mainly to people, groups and companies who make outstanding contributions to the outdoor industry, so as to encourage people to take an active part in outdoor sports.

U.S.A Outdoor Industry Association Chief executive Frank Hugelmeyer said, "the incentive award" is mainly about the size, purpose and background of others. Through the sponsorship of Adidas, we hope that more people will go into the open air.

Greg Thomsen, Adidas outdoor management director, said, "it is a great honor to be part of the outdoor incentive award, just as Adidas encourages some of the world's top athletes. In the fall of 2010, Adidas outdoor will enter the United States. First, from this outdoor industry association, we are dedicated to the development of outdoor sports.