The tide of pay rise is facing more pressure on shoes and clothing shoes enterprises. The cotton price gate is difficult for the textile enterprises to walk. The situation is hard to discern. This is probably the biggest crisis in 2010. How can these terminals develop under such a crisis? That's what Xiaobian wants to discuss with you today.

　　 There may be many people. terminal The concept is still very vague. What is terminal? Actually, the terminal in our industry is generally a sales terminal. Sales terminals refer to the end of product sales channels, the final ports for products to reach the completion of transactions by consumers, and the places where goods and consumers face to face exhibitions and transactions. The specific forms are shopping mall counters, specialty stores, Office stores, chain stores, retail stores, etc. Through this port and location, manufacturers and businesses sell products to consumers, complete the final transaction and enter substantive consumption; through this port, consumers buy products that they need and like. Terminal is the most competitive and decisive link. In terminal counters shelves, all kinds of brands are fighting here and there. How to attract consumers' eyes and influence consumers' purchasing psychology is terminal work. crux Where.

In us Footwear industry The terminals include shopping malls, franchised stores, agents, franchisees, and networks. Every system here is a manifestation of the terminal. As we all know, cotton price, labor tide and salary surge have impact on every aspect of the industry, even to the terminal of every link.

Shopping malls: in addition to adopting the usual discount sale, it is possible to increase the promotion of member preferences and the system of overlapping preferences. Because the market is now facing greater competitiveness, directly affecting the efficiency of the shopping malls, so the mall in order to better attract consumers, we need a more sophisticated sales plan.

Store: in fact, the shopping mall is in a different nature. The difference is that the franchised store has more distinctive features and one-stop services. The changing styles and characteristics of the stores are the highlight of the stores, and the use of discount promotions will make the stores more attractive to consumers.

Franchisees and agents: I believe you have learned a lot about the ways and means of joining and acting. This time, Xiaobian wants to remind you that you must be careful when choosing goods and do not hesitate to make a decision.

Internet dealers: many Internet dealers who have many advantages have suffered little trauma in the face of all kinds of crises, so they only need to give more discount and privilege, and give more feedback to consumers. That is enough.

　　 This issue is going to start with a more interesting topic.