UCHINO, a Japanese infield company, has a history of 100 years. Since its establishment in 1887, it is still the first brand of towel Market in Japan.

UCHINO develops ecolive complete environmental protection series.

With organic cotton with natural dyes (grass dyeing, flower dyeing, tea dyeing), and presented in the spirit of Japanese traditional art.

The organic cotton grown by evolive is made from cotton that is certified by government agencies for more than three years without chemical fertilizers or pesticides. It uses natural cycles to reduce environmental burdens.

It is worth mentioning that in addition to the strict quality of cotton materials, Ecolive also uses natural materials for dyeing, and has a series of plant dyeing, flower dyeing and tea dyeing. It also extracts and refines different pigments from petals, leaves and stems according to the type of vegetation.

In the early years, it created international brands including YSL, Pierre van gal and Givenchy, and created brand value. In 1988, infield group created its own brand UCHINO.