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Yiwu: Jewelry Industry Goes To "Brand" Output

2010/11/6 13:44:00 38

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Yiwu

It is a collection center of world simulation accessories, and more than 4000 existing jewelry production and business enterprises, accounting for more than 70% of the total jewelry sales and sales in China, with an annual sales volume of 22 billion yuan, of which 2 billion of foreign trade is exported to more than 120 countries and regions such as Europe, America, Africa and Southeast Asia.

However, with the cost of labor,

Raw material

Price increases,

RMB

Appreciation and fierce competition environment, Yiwu jewelry industry's traditional "processing and manufacturing" mode and "wholesale trade" mode are facing more and more challenges.

Born in Yiwu, China's jewelry industry leading enterprise has recently announced its cooperation with eBay, the largest e-commerce platform in the world.

Xinguang eBay shop will be launched on eBay us and Australia sites.

For Xinguang jewelry, which aims to pform from "manufacturing" to "brand", the eBay trading platform of more than 300 million registered users worldwide will become an important channel to enhance its overseas sales.

It is understood that the new light jewelry was founded in 1995, after 15 years of development, annual sales of about one billion, of which 50% of the accessories exported to all parts of the world, with China's exports of European and American jewelry first place.

At present, Xinguang is not only the partner of Austria crystal family SWAROVSKI Swarovski, but also the 2010 Shanghai World Expo, and is the only one of the global jewelry industry to enter World Expo enterprises.

Facing the complex and changeable market environment, Xinguang jewelry has started an international mileage very long ago, so as to enhance the added value of products and maintain the competitiveness of enterprises, and realize the pformation from pure "manufacturing" to higher level "brand" output. On the road of "brand export", eBay trading platform with a large number of overseas customers and a cost advantage of "made in China" will accelerate the overseas business expansion and brand internationalization process of Xinguang ornaments.