No matter the international movement brand It is also a brand of China's local sports, competing for sports resources. Marketing One of the important means. From 2010 to 2011, China's top sports brand Voight With the strong combination of regional major events and the joint competition of the third sides to carry out the national competition, the NBA team resources will be combined to help enhance the brand's internationalization.

New fields and new directions. Faced with new challenges, Voight embarked on a new marketing approach from 10 -11.

Combining strong resources to promote the national effect of street ball

From March 2010 to August, a "2010 Voight ride across the sky and street ball Tour", named and sponsored by Voight sports, was carried out in five major cities of the country. The street ball event created a huge momentum effect in the activity area, and selected the top 31 from the numerous players in the field to get rid of the training camp. In the end, the 12 stars in the all star game produced the top eight local stars in the world's top street teams. Voight, joint swaying sports, achieved the brand effect bombing in the five big cities and the network platform of the competition, promoted the street ball culture, and established the understanding of Voight and street basketball.

With the end of Voight's activity across the sky, Voight took advantage of the hot metal and began to join hands with the top basketball website tiger tiger in September to jointly organize the search for the next street hero, the 2010-2011 China Voight street ball national election campaign. The massive street race that spanned 16 cities in seven months has again struck a heavy blow for Voight's street ball.

From October 2010 to October 2011, Hu Pu launched the "Voight street basketball thematic" section, covering all relevant information on the competition. The contents include: "Voight's street heroes list", "Voight's" street ball trick "teaching video," Voight online competition update online ", Voight" I'm scouting "third season," Voight Street equipment column "and so on. The details of Voight's street ball events are displayed in the tiger's flashes.

At the same time, Sina, a well-known website in the United States, opened brand promotion resources such as Voight brand area. The two major media jointly push forward the further development of brand development. Voight's new round of street ball activities will be fruitful.

In addition to the development of the Chinese market, Voight is more active in planning the appearance of the brand in internationalization. Voight and NBA strong cooperation, become NBA2010-2011 season Wizards Official partner, won the brand on the international platform debut opportunity. With the opening of this international movement, Voight will appear frequently on the NBA arena and website to show the world the charm of this top sports brand.