Many retailers such as Costco, Nordstrom, and Zumiez, a clothing retailer in the United States, all sold in the same store in October. Wall Street It is expected that the industry will offer blood discounts and launch. Special commodity The strategy worked well, which is a good omen for year-end Christmas sales.

According to Thomson Reuters interview analysts, the retail sales of the 28 leading companies in the United States will increase by 1.6% in October. The largest increase in sales in the same industry is Zumiez, and the secret parent company LimitedBrands of Vitoria.

Analysts pointed out that many consumers went to Limited to buy small gifts, and Zumiez also had many users to buy special brands. Zumiez's same store sales surged 21.5% in October, much higher than analysts' estimate of 7.8%, while Limited grew 9%, which was also better than expected 6.1%.

In addition, retailers such as good city and Target Corp (Target) performed better than expected. Good city 4 days, said that the dollar depreciated and other reasons led to global sales, so that the same store sales in October increased by 6%, better than Reuters analyst estimates of 4.6%. Target Corp's same store sales increased 1.7% in October, slightly better than analysts' estimate of 1.5%.

Sales of department stores are mixed. Messi's department store grew 2.5% in October, better than expected 1.6%, but the same store sales of its main rival, J.C.Penney Pani and Kohl s, declined by 1.9% and 2.5% respectively.

Messi, executive director of the department store, said: "although the performance of the first half of October was weak due to the abnormal weather, we finally welcomed the holiday sales season with strong sales." in the first half of October,

　　 High-end department stores In October, Sax's Saks sales increased by 8.1%, while Norse Chong 3.4%. was better than expected.

Matthys, director of consumer research at Thomson Reuters, said: "this is a month driven by sales promotion." the warm climate affects the sale of autumn products. We expect that sales will be driven by discounts. "