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The New Mode Of "Business Economy + Exhibition Economy" Is Becoming More And More Popular.

2010/11/9 14:32:00 19

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Business Economy Exhibition Economy

Recently, one is called "

Market + Exhibition

"Or"

Business economy

Exhibition economy

"The new mode is getting hotter.

Some of these models are based on the already mature professional stores in the region, and hold relevant professional exhibitions. Some focus on the commercial market formed by history, and promote exhibition in the surrounding construction exhibition center.

In short, let the market and exhibition form resources integration, interest interaction and complementary advantages, which is conducive to the construction of the interest community of business economy and exhibition economy.

For example, Yiwu, Zhejiang, is neither sea nor border, but the local small commodity market is famous. There are more than 50 thousand shops in the market. There are more than 20 passengers per day, which constitute a large buyer group. In Yiwu market, 10 million general agents and general distributors constitute a large group of sellers. Yiwu has built a great exhibition relying on the big market, and has become a famous exhibition city.

In Shenzhen, 2006 Southern China international textile accessories and garment equipment exhibition is also dedicated to the second exhibition venue in Southern China textile and garment raw materials trading center.

Backed by the powerful "one-stop shopping" platform of garment enterprises in South China, the new mode of "market + Exhibition" has been opened up.

The exhibition contractors also believe that the combination of normal market and dynamic exhibition will enable the exhibition to take advantage of the fixed customers of the merchants in the market. Most of these customers are dealers and traders, and the buyers of the exhibition are mainly manufacturers and large agents. The exhibition is a necessary supplement to the textile and garment raw materials trading center, and can bring large customers to the market. Through the exhibition, merchants and exhibitors and purchasers in the mall can achieve complementary advantages, so that garment enterprises can find products suitable for themselves.

Buyers also believe that this mode can make purchasers more convenient to collect information from suppliers. At the same time, suppliers have their own stores in Southern China City, and their supply credibility is higher.

In Tianjin, a nearly 100 thousand square meters Convention and Exhibition Center will appear in the New South Road Hardware City. This will be the first professional hardware exhibition center in North China, which can be called the highest specification in China. It can set up a year-round product display platform for businesses in the market, and can also stimulate the brand exhibitors to participate in the exhibition through regular exhibitions, so as to drive buyers from different levels to purchase hardware products with definite aim.