Turtle Dragon Zhang Chongwei 2011 Spring Summer Children'S Wear Conference
Design for
In October 30th, "turtle dragon" Zhang Chongwei 2011 spring and summer children's clothing series was adorned in the central hall of D.PARK Beijing club. The conference site was carefully arranged into a happy children's paradise, and the mascot of turtle dragon was interspersed.
This is a highly sought after star show. Every little model can get a steady stream of screams and applause.
Compared with adult models in fashion week T, the little models show a variety of expressions: at a loss, looking around, wandering around.
And this undoubtedly caused another round of screams on the scene.
This release is based on the legend of tortoise dragon. The two series of "happy jungle" and "holiday PARTY" show children's innocence and joy. From the age of 3 to 12, urban boys and girls concentrate on their fashionable, confident and brave children.
Taste of modern life
Together with the new generation of parents, a harmonious family atmosphere is displayed.
As design director of tortoise dragon,
Zac Chang
Choosing children's clothing as their long-term design career has sprouting up in two years with two companies in Italy.
This is also his reflection on the past design concept.
He launched more than 100 children's clothes for every season of the Italian company, which can sell well and be recognized by consumers without any suspense. This further strengthened Zhang Chongwei's confidence in the field of children's clothing.
"A good brand is money that can not be bought."
Zhang Chongwei said so.
To do a good job in children's clothing brand, the factors to be considered are omnibearing.
The unlimited market of children's clothing and the essence of design are the best interpretation of Zhang Chongwei's insisting on going to today.
"Tortoise dragon" is the fusion of Oriental culture's elegant introversion and Western culture's simplicity and generosity. Zhang Chongwei interprets the meaning of children's fashion from his unique angle and integrates fashion elements exactly.
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