Yesterday, reporters from Relevant departments It was learned that in the 1-10 month of this year, the rich bird group exported 300 batches of shoes and 41 million 893 thousand US dollars at Shishi port, up 26.6% and 66.6%, respectively. Total export volume 31.4%.

　　 This year, the rich bird group continues to adhere to the quality oriented approach, pays attention to the healthy operation of the quality management system in all aspects, and always maintains its own high quality advantages in the domestic and foreign markets, and takes the opportunity to expand market share and increase sales volume, and the brand strength is gradually enhanced. It is reported that the top ten shoes brand of the second China leather and footwear industry was announced by HC net recently. Bird of wealth With strong development this year, the group entered the list of the top 20 with Kangnai, Yi Kang, AOKANG, Hengda, Anta, PEAK and 361 degrees. In addition, with the birth of the new brand Annie Walker, the brand influence and popularity of Fu's bird are increasing day by day.

Supplement:

With the advent of the post crisis era, the consumption of the international market is weak, and the frequent occurrence of trade frictions has made enterprises as frightened as it is. It is difficult to expand domestic demand. In the increasingly fierce domestic market, the enterprises' fear of grabbing the market and the fierce competition has made the enterprise fear.

Dilemma: frequent international trade frictions

Cracking: using "going global" strategy to achieve Kangnai's "made in Russia"

Frequent trade friction has led to the export of enterprises blocked, through different ways to "go out" to achieve the transformation from product output to capital output, brand output, or to solve the problem. In the "going out" strategy, Kangnai group achieved great success and achieved "made in Russia" smoothly.

The first phase of the Russian usurusk economic and trade cooperation zone, which was jointly built by Kangnai group and other enterprises, has been successfully operated. The economic and trade cooperation zone is located in Russia's Wusu Rees City, which is only 53 kilometers away from the Dongning port of Heilongjiang province. The leather shoes produced by Kangnai group are labeled "made in Russia". According to the existing laws and regulations, a pair of finished shoes enter the Russian market, the tariff is as high as 15%, and the duty of one and two half finished leather shoes is only 5%. The assembly of semi finished leather shoes in Russia's usurusk economic and trade cooperation zone can not only be sold safely in Russia, but also to the main markets of the European Union, which will reduce the cost of customs duties or worry about anti-dumping. Domestic products can only sell tens of dollars of finished shoes, if the semi-finished products are processed to Russia and then affixed with the "made in Russia" label, the price may be doubled 10 times in the hands of consumers.

From exporting products to opening up exclusive stores abroad and setting up production Parks abroad, Kangnai group has written the trilogy of "going out".