According to statistics of Nantong entry exit inspection and Quarantine Bureau, Nantong area was 1-10 months in 2010. Exit Footwear 53 million 47 thousand and 800 pairs, valued at $160 million, rose 6.95% and 32.39% respectively over the same period last year. While the export volume maintained a steady growth, the export unit price rose sharply, rising from an average of 2.43 US dollars per year to 3.01 US dollars in the same period last year, or 28.7%. Its varieties include indoor shoes, Leather shoes Labor insurance shoes, plastic shoes and so on, mainly exported to Japan, the European Union and other countries and regions.

According to industry analysis, this year, the impact of the financial crisis has continued to weaken, and the international trade market has warmed up. Shoe enterprises The number of orders is adequate, but due to the shortage of labor, the production capacity is not sufficient, the order fulfillment is not ideal, so the export volume is not increasing. However, the export volume and unit price have risen sharply. The reasons for this are: first, the price of workers and raw materials has increased considerably this year, and enterprises have increased their quotations; two, the adjustment of product structure and the increase of added value of products. In the face of the increasingly compressed profit margins, enterprises begin to improve the added value of products from the aspects of technology and product innovation. Some powerful enterprises have begun to start from pure processing to create their own brands, so as to set up counters in foreign countries and export sales so as to achieve greater profits.