According to insiders, the Chinese market and the international market are the two markets, but their essence is a market, and they should be driven by uniform rules.

As a big exporter of footwear, China has continued to drive output as an inexportable threshold.

Like the blindness and disorder of the shoe industry in China in the past, the output of "bombardment", the "competition" of cheap dumping is just like drinking poison to quench thirst.

As a big country with large output power and a small brand name, Chinese shoes, because of the "no government" disorderly development and cheap dumping, not only expand the contradiction of foreign trade, but also create a new international trade crisis.

In particular, some of the new export forces used the "low price strategy" in order to squeeze into the international market. As a result, consumers benefited from low price trade, but the interests of local shoe traders were damaged, thus intensifying the contradiction between Chinese businessmen and local businessmen, which caused a very regrettable event.

Protectionist barriers such as price limits, customs duties and other technical barriers to trade (some known as "green barriers"), such as the European Union's "blue dye ban", "azo dye ban", "registration and evaluation of chemicals, and licensing management", have increased the standards for testing azobenzene dyes, formaldehyde and nickel.

At the same time, competition with foreign counterparts, such as Italy, Brazil, Indonesia, Vietnam and other countries, the footwear industry and China's footwear industry competition, and the abolition of quotas, zero tariffs and other issues are seriously troubled the development of China's footwear industry.

Aiming at the problem of piracy in China due to its rapid control of technology and technology, this year's fair also introduced measures to enhance intellectual property rights.

Organizers said: China's processing advantages are European brands unquestionable, and they do not enter the Chinese market, which means they miss business opportunities. But domestic brands always use plagiarism and low-grade routes in the international arena is also impracticable. The future international market will only welcome China's high-quality and reasonably priced brands to enter their own countries, and a large number of enterprises that destroy market rules will eventually be eliminated.

It is reported that China International Footwear Expo was founded in 2004. This year is the second session. It is a brand-new footwear professional exposition centered on brand.

The first China shoe Fair has made many domestic manufacturers observe the way of foreign trade development according to international rules, and finally know that if China's footwear industry wants to go to the world, only by adopting the strategy of "brand export", only by increasing the intensity of "brand integration", only by lifting the banner of "China team", can we make a smooth passage of "Chinese shoes" only by blowing the horn of "China brand".

This is also a good exhibition platform and development potential of the China International Footwear Industry Fair, which is determined by the Foreign Trade Development Bureau of the Ministry of Commerce. It is determined to take part in the battle of China's most important export industries through guidance, support and direct involvement, so as to achieve the export strategy of trade promotion.