November 15th hearing from 1 to September this year.

According to industry analysis, the main reason for the substantial increase in the export orders of Shishi shoe industry is that with the European Union, the United States and other countries and regions

However, behind the high growth of Shishi footwear exports, there are still many uncertainties.

The first is the gradual loss of cost advantage.

The majority of Shishi footwear enterprises are private enterprises, and their industrial structure is relatively backward, and their ability to cope with market changes is poor.

Most of Fujian's foreign trade exports are settled in US dollars. According to the estimation of relevant departments, the sales profit margin of textile shoes and clothing will decrease by 1% - 6% every 1% appreciation of RMB, and the sales profit margin of textile shoes and clothing will drop 10% - 60% every 5% - 10%.

Two, regional advantages are gradually weakening.

The shoemaking industry is a "migratory bird" economy, always shifting to countries and regions where labor costs are low.

Nowadays, the shoemaking base is shifting to the central and western parts of China. The low cost advantages of the central and Western labor force are like a huge depression basin, attracting the inflow of eastern capital.

Three, the development advantages are restricted.

According to the characteristics of Shishi shoemaking industry, footwear enterprises mostly belong to small and medium-sized enterprises, mainly based on OEM production, and have less trade relationship with foreign merchants. According to statistics, the share of self operated export is relatively small, accounting for only about 1/4, which is restricted by foreign trade companies, which leads to lack of discourse power in terms of clearing exchange rate, cost and price.

Four, brand superiority has not yet been established.

At present, although Shishi shoe industry has created many famous brands in China, the export of its own brand has also been explored, but the export share of its own brand is not high, and the export products of some well-known domestic brand enterprises still rely mainly on "OEM" export.

Five, the pressure of environmental protection is increasing.

In recent years, the popularization of the concept of "low carbon" has put forward higher requirements for shoe enterprises. Taking the new development mode of energy saving, high efficiency and environmental protection, enterprises need to invest more in environmental protection, so it is imperative to optimize and upgrade shoes industry.