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The Price Of Clothing Is "&Nbsp". This Winter Dress Is Not Cheap.

2010/11/16 13:14:00 85

Ms. Wang is doing in Liu Xiang, Taiyuan, Shanxi.
女裝生意已有5個(gè)年頭，對(duì)服裝價(jià)格年年見(jiàn)漲早已司空見(jiàn)慣，但今年冬天沒(méi)了譜的漲幅，在她印象中還是頭一遭。據(jù)王女士介紹，她一般每個(gè)月都會(huì)去廣州、深圳進(jìn)貨，最近一次是9月中旬去廣州白馬服裝城，那時(shí)服裝價(jià)格已經(jīng)漲了起來(lái)。“開(kāi)始走了一家兩家店，覺(jué)得這些店的秋冬裝比去年貴了不少，想看看再出手，但走了七八家后才明白：原來(lái)今年冬裝是普遍上漲。”結(jié)果，王女士還沒(méi)逛多久，手里的5萬(wàn)元進(jìn)貨款就花個(gè)精光。“以前5萬(wàn)塊錢能上不少貨呢，足夠店里賣一陣。可現(xiàn)在，錢沒(méi)了，貨卻沒(méi)進(jìn)多少。”對(duì)今年冬裝普遍漲價(jià)，王女士只能無(wú)奈地面對(duì)。

"Last year, one piece.

Plain cotton clothes

The marked price is 300 yuan, and the turnover of 260 yuan is OK, but this year, 260 yuan is equivalent to not making money.

Miss Fang's clothing store is located on the New South Road in Taiyuan. The daily rental of more than 100 yuan is not too small.

She gave the reporter an account: the cost of air tickets, lodging and lodging for a trip to Guangzhou was nearly 3000 yuan, and it was more than ten yuan on a piece of clothing, and the freight cost was further increased by 5 yuan, and the cotton clothes with 180 yuan in the price went directly to 200 yuan.

"I do not calculate the cost of hiring myself, it is just the cost of store rents, electricity and so on, and selling 260 yuan simply does not make money."

In the afternoon of November 1st, the reporter stayed in Miss Fu's clothing store for more than half an hour, and found that customers who came in the shop had some complaints about this year's winter wear.

"This year's clothing business is not expected to do well, to our individual stores are generally old customers, they are more inconsistent with the price rise, so sales decline, and the unit price is also difficult to get in place."

Miss Fu said the same period this year.

Turnover

At least 25% less than last year.

Miss Fu's experience not only happened in many small clothing stores in Taiyuan, but also in the high consumption level Pro Hsien Street Business District, and the brand clothing of the shopping mall also faced the dilemma of business.

Ms. Bi, who is nearly 60 years old, has just entered the Wangfujing department store last year.

She said that this year's business is not very good, and selling food is better than selling and making money. No matter how the price rises, everyone should eat or eat, but the clothes are different. Everyone is too expensive to buy or not to wear. "

Ms. Bi told reporters, "appropriately raising the price of new products is the magic weapon for most garment enterprises to increase their cost. Generally, the cost of raw materials has increased by 10%, and the price of products will rise by 8% to 15%.

This year's costs are rising, raw materials, labor costs, pportation costs, and so on, resulting in a higher cost of clothing purchase than last year.

In the past, winter wear can walk more than ten pieces a day, and now it can sell several pieces every day. "

The reporter understands, at present, not only the price of cotton clothing represented by cotton clothing is rising, but the price increase of the down garment is even more rapid.

Other costumes increased by more than 20%, and the overall growth of down garments was as high as three or four.

"Down coats with brands, similar styles and fabrics sold for 500 yuan last year, which will sell for 700 yuan this year. The medium and long sales last year sold for more than 900 yuan, and this year it will have to sell nearly 1300 yuan."

A salesperson of a brand down clothing store told reporters that this year's price is surprisingly high. At present, the brand down jacket can still sell two hundred or three hundred yuan. It must be the old money of last year and the year before, and the new one definitely does not sell this price.

Faced with rising prices of winter clothing, some citizens said they did not care. Others tightened their pockets and calculated carefully.

"The price of winter clothing has gone up a lot this year, even underwear and socks have gone up.

To go to the mall to see, see all eyes more than 1000 yuan, a little better more than 2000.

If you are always so expensive, you will not have any clothes this year. "

Xiao Zhang, who had just arrived in Taiyuan, frowned and said that his monthly income was only two thousand yuan, and the recent price rise was too fierce. He went to the mall to buy clothes, and found that a winter suit was on top of his income for a month.

Clothes can be worn last year. "

After taking a stroll around the shopping mall, Ms. Lin of Taiyuan decided that this year's down jacket would not be bought from the mall.

"I heard that the price of custom made down clothing can be half cheaper than that of the shopping mall, and the quality and style are not much worse."

In the interview, I learned that recently, besides making down jacket, some leather clothing changing clothing store's business is also good.

It is understood that spend one hundred or two hundred yuan, will be able to make a big change in the style of leather clothing, more than buying a new province.

For most post-80s and post-90s young people, they usually try out the best styles and sizes in the brand store, then go to the online shop to place orders, which can save at least 30% difference. Now, this method is being emulated by more and more people. Xiao Yan, a university student, is keen on Online shopping at the usual time. It has never been thought that her mother, who is nearly five years old, is also interested in online shopping.