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Guangzhou Business Will Start A New Round Of Competition In The Post Asian Games Era.

2010/11/17 13:54:00 86

Post Asian Games Guangzhou Business

  

Post Asian Games Era

Guangzhou business will start a new round of competition.

Local business

Speed up adjustment to meet "Jiang Jiang"


A few days ago, the reporter learned from the Guangzhou economic and Trade Commission that Guangzhou will introduce the measures to identify and support the key business development projects of Guangzhou modern trade and commerce. By identifying a number of key enterprises and projects of business enterprises, it will focus on nurturing and supporting them, and strive to nurture and develop a hundred billion business enterprises by 2015, and cultivate 2 business enterprises to enter the top 20 of the country, and 1 to enter the top 10 of the whole country.


Insiders pointed out that with the help of the Guangzhou Asian Games, foreign capital, Hong Kong capital and North businessmen and other foreign capital have rushed to Guangzhou to add nearly 1 million square meters of commercial area to Guangzhou. Before that, commercial projects such as Taikoo Hui, five parking apron, Wanda Plaza, Xicheng, the sun City Xintiandi, and four seasons MALL of the High German land Plaza were also expected to be opened before the Asian Games.


  

Market structure

Foreign brands

Scramble for new and old business circles in Guangzhou "scrimmage"


"Foreign monks will not chant scriptures", a hat that has been wrapped up for many years in the retail business of Guangzhou, will be completely removed this year.

Guangzhou business, which once relied on traditional department stores, is changing this year.

Ou Xiaowei, chairman of Guangzhou Hui run commercial real estate management company, said that the convening of the Guangzhou Asian Games will enlarge the radiation scope of Guangzhou business circle, and the business opportunities contained in the consumption expansion will provide an excellent development opportunity for Guangzhou's retail business.


Traditional department stores no longer thrive.


The emergence of new commercial bodies has also brought many new formats and a large number of new brands to Guangzhou.

TASTE, H&M, ZARA, NOVO, OVS, Breads Butter, OXYGENE, Braun Buffel, Disney's first monopoly area in the world.

In just six months, these new names began to enter the eyes of Guangzhou people. In addition, there were many first time department stores in Guangzhou, such as Martha department store, Thailand central department store, Hongkong NOVO boutique theme store, thousand department stores, and East department store.


Insiders pointed out that in the second half of this year, a variety of innovative business formats were blooming, which not only enriched the business ecosystem of Guangzhou, but also improved the index of consumer shopping happiness, which changed the business pattern of traditional department stores for many years.


A new shopping map will appear in ten years.


The number of commercial projects that explode rapidly will not only form direct competition on business invitation, but also compete for business circles.

Insiders pointed out that from the current market, Jiangnan West business circle is still short of large stores, while Beijing Road commercial circle lacks brand formation and brand repetition. The consumption level of the nine business circles and the Kang Wang Road business circle are relatively low.

With the rise of the new business district, such as Baiyun New City commercial circle, Zhujiang New Town commercial circle and Panyu train station, Guangzhou's commercial pattern will enter the period of changing dynasties.


So, will these new business circles impact the traditional business circles of Tianhe, Beijing road and up and down nine? In this regard, Sun Xiong, President of Guangdong chain operation association, said that the headquarters effect and intensive community environment formed by traditional business circles for many years were no substitute for other business circles.

At present, Panyu Southern Station and Baiyun New Town are obviously bruising in the two main business circles: the Pearl River new town business, the commercial property is mainly based on the supporting podium business, the scale is small and scattered, which is not conducive to the formation of consumption habits; while Baiyun New Town commercial circle is mainly mobile population, the wholesale business is also more developed, and there is a lack of high-end consumer bodies. "The rise of a business circle is not to replace which business circle, but to make it play its own characteristics.

I believe there will be a new shopping map in Guangzhou in the next 10 years.

Sun Xiong said.

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