Adidas Came Back In 2011 To Occupy The Second Place In The Chinese Market.
Famous sports in Germany brand Manufacturer Adidas will occupy China again next year market Second place, only after its old rival Nike. The chairman of the company, Herbert Heiner, said, "I totally believe that we will definitely return to our second place next year."
Adidas
2011 came back to occupy the second place in the Chinese market.
First of all, Adidas should respond to the competition of China's local brand "Lining" by occupying large and medium-sized cities and adopting proactive pricing policies.
In the next few years, Adidas wants to be the leader of the Chinese market. "Our goal is to become the leader of the Chinese market in a few years".
Adidas plans to open more than 2500 new stores in two or three cities in China in the past 5 years, thereby increasing the production base from 550 to 1400, so as to achieve its two digit growth in the Chinese market.
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