In the face of rising prices of raw materials for cotton and cotton yarns, Sun Yong, general manager of Fu Tian Group Limited by Share Ltd, believes that the purchase price of raw materials intended to undertake the purchase is irresponsible to the industry. The trend of big enterprises is the weathervane. As a large enterprise, VVD has to bear this responsibility and bear the responsibility for survival and development of small businesses. space 。

In 2010 1-10, the main raw material of Fu Tian Group was cotton continued. keep Running at a high price Situation Under the circumstances, the company continuously strives to expand domestic and foreign market share by actively striving for orders, continuously improving and expanding its own brand product visibility and sales channels, and striving to reduce production and management costs, so that business performance has maintained a substantial growth.

In the first three quarters, the growth rate of main financial indicators such as the main business income, gross profit and net profit of the group rose significantly. The main reason is that the positive changes in the consumption psychology of the company have taken place; the replenishment of commercial inventory has made the sales of products expand continuously; the company has raised the prices of products in different markets according to the price of raw materials, and the production efficiency has been continuously improved, the cost has been effectively controlled, and the cost control is more reasonable. Besides the promotion of brand publicity and the rapid growth of sales expenses, the growth of management fees and financial expenses is relatively small.

Vu is the second largest cotton importer in China. The company has set off some of the raw material prices in advance through the futures market. We have the right to import and export goods, and we have a correct prediction and judgement for the raw material market at the beginning of this year. At present, the price of cotton is still rising, and the more this period, the home textile of Fu Tian keeps cool. We hope that relevant government departments will strengthen management and try to curb the soaring price of cotton and cotton yarns.

With the continuous expansion of the market share of the group, the main business income, gross profit and net profit of the whole year will not be affected. We are planning to further expand the home textile gift market through cooperation. There is a bright future for online sales, and the group will also have some breakthroughs in e-commerce applications and network marketing.

General manager Sun Yong said: in response to market risks, the strategy of the group is not to squeeze out small businesses, but to help and guide small home textile enterprises so that their business conditions can be improved and improved.