The dark blue cotton jersey has three white poles on its arm. The words "China" on the chest are very cordial. This is from 60s to 80s of last century, from the state to provincial sports teams, and even the ordinary people love to wear national brand sportswear, fans are widely. In 1990, the "plum blossom" sportswear was designated as the competition dress of the Beijing Asian Games. Nowadays, with the Asian Games in full swing, the national brand sportswear has begun to resurgence, becoming one of the most popular Asian Games products on the Internet now. Not only that, the related products of Asian Games also sell quite well.

The "plum blossom" sportswear, which calls up the memory of the 70 generation after 80, is now popular in the Internet. Reporters saw on Taobao, as long as the input of "plum blossom card", sportswear figure immediately appeared in front of us. The price ranges from tens of dollars to hundreds of dollars, but the style and color are the same in memory. Now it seems to be more retro and cordial.

Reporters found that even the hosts of some TV entertainment programs wore national brand sportswear to cheer up the athletes, which, to a certain extent, also promoted the sale of sportswear. "Those who buy these sports clothes are mainly young people. Wearing clothes that are bigger than their age, they feel that clothing from the 60s to 80s of last century is the most popular retro wind nowadays. A shop owner selling "plum blossom" sportswear said that many young people bought in the form of group buying and became a "street suit" with one hand. Reporters saw that the shop has sold hundreds of sportswear in the past week. Many buyers said that in addition to the reasons for the Asian Games, more is the nostalgia for the domestic old brand.

It is reported that the "plum blossom" sportswear has been shut down, so now online and shopping are sold on some stock, which of course has become a "limited edition". Some sellers raise the price while taking advantage of genuine products. Some of the "Shanzhai" sportswear are more fashionable in fashion design.

Not only sportswear has been selling well, but also on the Internet, journalists have noticed that the products of the Asian Games are generally concerned by consumers. Tickets from the national flag to the mascot, and then to the Asian Games, are selling no less than some of the top products on the Internet. As the competition becomes more intense, the Asian Games fever will continue for some time.