Humen Clothing industry Big and small brands compete on the same stage.

Tan Zhiqiang, director of Humen economic and Trade Office, told reporters that at present, Humen Clothing industry It has occupied the 1/3 of GDP in Humen, and has also led to the vigorous development of Humen's strong business atmosphere and real estate industry. Because 70% of Humen's clothing products are mainly domestic products, the impact of the international financial crisis is not particularly serious.

According to the briefing, as at the end of 2009, Humen The town's industrial and commercial registration of garment processing enterprises more than 2500. The town's clothing production reached 250 million pieces (sets), sales of 15 billion yuan, Humen clothing enterprises at home and abroad have more than 15000 stores, chain stores, sales network extends more than 40 overseas countries and regions; after 20 years of development, Humen clothing brand out of a "no card - OEM licensing brand" development path. There are more than 5000 registered trademarks of Humen garment manufacturers at home and abroad. "Regional brand - Guangdong brand - national brand" three tier brand tier Humen positioned as a regional brand aggregation center.

At present, more than 40 clothing brands in Humen have been awarded the brand names above the provincial level. Among them, there are 1 famous trademarks in China, 3 famous brand products in China, 13 famous trademarks in Guangdong, and 11 famous brand products in Guangdong.

"These are not enough. Now some garment enterprises are relying on the influence of Humen in doing business. We hope that Humen's clothing enterprises can enrich their contents. We also hope that Humen can become a fashionable place and become the trend of fashion enterprises at home and abroad. What we do and what they learn is our goal in the future. Huang Peimin, deputy director of the Humen municipal government's economic and Trade Office, told reporters that "the most important thing that Humen wants to see is the emergence of new local brands, rather than the scale of a brand's booth is so large that it suppresses other brands' participation space. We hope to give equal opportunities to the brand."

Huang Peimin said that in order to help enterprises to enhance brand awareness and enhance market competitiveness, Humen is planning to build a "brand walking street", concentrating all the branded goods together, showing consumers, shaping the overall image of Humen clothing and enhancing brand effect.