Famous German sports brand manufacturers Adidas Next year, it will reoccupy the second place in the Chinese market, only in its old rival. Nike After that. The chairman of the company, Herbert Heiner, said, "I totally believe that we will be able to return to our original second next year. position "

Adidas came back in 2011 to occupy the second place in the Chinese market.

First of all, Adidas should respond to the competition of China's local brand "Lining" by occupying large and medium-sized cities and adopting proactive pricing policies. In the next few years, Adidas wants to be the leader of the Chinese market. "Our goal is to become the leader of the Chinese market in a few years". Adidas plans to open more than 2500 new stores in two or three cities in China in the past 5 years, thereby increasing the production base from 550 to 1400, so as to achieve its two digit growth in the Chinese market.