Clothing Marketing Strategy: How To Identify The Authenticity Of Foreign Trade Tail Garments
For just entering
Garment industry
For beginners, it is difficult to identify.
Look at the quality of fabrics and accessories: real fabrics are imported and feel good.
Natural fabrics
Mainly (silk, cotton, leather), some have a small number of Lycra ingredients, and few other chemical fiber components.
Printing on fabrics: fabric printing technology in our country is much poorer than foreign countries, because genuine fabrics are imported and fake goods are imitation, so the quality of printing and dyeing is very different. It should be easy to distinguish.
You can go to the store to see the real goods first, then you can easily compare them.
Style identification: because of the contract of the coming year, the domestic garment factories will never sell the new genuine goods this year. The clothes they put on the market are definitely at least the styles and patterns of the previous year.
In this way, they can avoid many legal troubles.
So, the new shop you saw just now this year is absolutely fake if it has the same market.
The store of the real goods is low-key: when manufacturers release these genuine goods to the market, they are very cautious, and the wholesale price is relatively high (a silk dress is about 150). So if you see a lot of stores, and the price can be cut off a lot of this, it is absolutely a fake. The shops selling genuine goods are definitely low-key, most of them are not in the busy market (taking into account the rent and consumption levels), but the decoration and style of the shops are able to reveal the strength of the shopkeepers. Most of them are done by the old guests or by the business introduced by the old guests.
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