Marketing fable of Devout Residents

On a Christmas Eve in a small town in Wells, all the residents in the town gathered to pray in the church.

This tradition has been followed for nearly 500 years. Before midnight, they will light candles, sing hymns and hymns, and then walk down a country path to a shabby little stone house a few miles away. They then set up the manger in the house to imitate the scene of the birth of Jesus, and then they kneeled down and prayed in a pious mood. Their harmonious songs warmed the icy cold wind in December, so long as those who could walk could not miss this sacred ceremony.

The residents of the town believe that if they pray with confidence on Christmas Eve, then at the moment of midnight, Jesus will rise before their eyes.

For 500 years, they have been praying in this little stone house from generation to generation, but every year they are disappointed.

Someone asked a resident, "do you really believe that Jesus will show up in our town again?"

He shook his head and said, "I don't believe it."

"Then why do you go to the little stone house every year?"

He replied with a smile: "if Jesus really resurrected and I didn't see it with my own eyes, wouldn't I regret it for life?"

Revelation:

　　 Most of them are ready to retreat and give up their goals. Once they encounter the first opposition signal or bad luck, they will give up halfway. Only a few people do not end up without purpose, regardless of the strength of all opposition. We must also embrace the last confidence and tell ourselves, "try again, maybe the next time things will change."

In the field of marketing, tolerance In particular, it is important to believe that there will be a turnaround and improvement next time. Therefore, if you want to do well, first of all, you need to exercise your patience.