"Brand name, imitation products, fake food... In those days, there are fakes. In recent days, the reporter has heard a lot about the "brand name", "too hard to beat the fake business, too expensive". The rampant counterfeit goods not only disturb the order of the market economy, but also make many enterprises suffer heavy losses, resulting in many negative and bad effects. In this regard, the reporter went deep into the relevant functional departments and enterprises to explore the Shishi enterprise's anti-counterfeiting side.

It is hard for the Department to fight against counterfeiting.

This year, the industrial and commercial departments of our city joined the enterprises such as the Putian, Guiyang, Xi'an, Kunming and other local businesses to fight against counterfeiting and counterfeiting counterfeit counterfeit counterfeit counterfeit counterfeit goods. They were investigated and dealt with 14 illegal businesses. 10 cases were put on record, 2 were banned, 12 stores were guaranteed to make corrections, the seizure of "near the rich and precious birds" and the counterfeiting of "rich birds" were carried out in 4000 cases. The value of the case was 300 thousand yuan.

"Industry and commerce, as a functional department, is the main body to help enterprises fight counterfeiting, and maintain a sharp sword of corporate image and interests." During the interview, the director of the trademark and Advertising Bureau of the Municipal Industrial and Commercial Bureau told reporters that the business sector played an important role in helping enterprises fight counterfeiting and maintaining the brand image and interests of enterprises, and played a better deterrent and striking effect. However, the constraints of personnel, funds, equipment and other conditions are sometimes difficult.

The person in charge said that taking the off-site crackdown as an example, it would be a headache to pay a lot of manpower and not to pay for the travel expenses. In addition, because of the persecution of illegal elements sometimes, people's safety is greatly threatened.

At the same time, the person in charge told reporters that nowadays, there are many commodities in the market. When sampling many counterfeit counterfeit goods, there are no professional technicians and laboratory at the Shishi industrial and commercial department. Every time they are sent to Fuzhou by special personnel, the procedure is extremely tedious.

　 The cost of counterfeiting enterprises is too expensive.

" Counterfeiting This is a matter within the functions of the government. However, due to the lack of professional and technical personnel and financial resources, the government departments rely entirely on government departments to fight against fraud. Many enterprises are forced to do nothing but invest in huge amounts of money. During the interview, Mr. Wang, director of the leading enterprise of one product, told reporters that the market was counterfeiting 10% counterfeit products. Counterfeit products not only caused huge economic losses to the company, but also greatly damaged the company's products and corporate image. Therefore, the company spends nearly hundreds of thousands of yuan a year to fight against counterfeiting.

In fact, not only is this company, more and more enterprises are spending huge sums of money to join the ranks of anti-counterfeiting. It is understood that our city, food processing and other annual investment in counterfeiting on the cost of up to tens of millions of yuan.

Why is the cost of counterfeiting an enterprise so high? A person who is not willing to give a name is responsible for the counterfeiting of a company, he complained. If a group of professional anti-counterfeiting personnel are specially trained, some large enterprises can still afford them, but many small ones. enterprise But there was nothing to do. This person in charge said that the huge cost of counterfeiting is not an affordable business. Quite a few enterprises can not afford to know it, especially those that are growing. It is easy to disappear in the flood of counterfeit goods.

Joint service agencies to fight against counterfeiting

When more and more enterprises invest more and more expenses and energy in the fight against counterfeiting, a research company specializing in providing various kinds of anti-counterfeiting services is quietly emerging. They are becoming more and more famous enterprises' "walking sticks" with their "professionalism". Regrettably, at present, there is no such professional company in our city, and it also has to entrust companies in Beijing, Shanghai, Shenzhen, Xiamen and other places.

The director of the trademark and Advertising Bureau of the city commerce and Industry Bureau told reporters that although these "investigation companies" did not have the law enforcement power granted by the government departments, they could be entrusted by enterprises to engage in anti fake business. During the interview, Fuxiang food officer gave the reporter an account: a company spent at least a few hundred thousand yuan a year for counterfeiting and hiring counterfeit personnel, and commissioned by the investigation company to investigate and collect evidence, but only tens of thousands of yuan. In addition, such research companies generally have professional and professional testing institutions to achieve low input and large gains.

Today, the relevance of the state Law More and more sound laws and regulations, such as the trademark law and the anti unfair competition law, provide a more comprehensive legal basis for counterfeiting. In this regard, the industry pointed out that the main body of the counterfeiting is the government, but every time the action of counterfeiting is a huge systematic project. The government can not seize the whole world. It should split up or entrust part of it to the society. In the case of the shortage of manpower, financial resources, equipment and technical means in the current anti-counterfeiting functional departments, enterprises should minimize costs and give full play to the functions and functions of the third party service organizations.