Sporting Goods Company Adidas Wants To Exceed Nike To Become World Number One.
November 24th, German sporting goods company Adidas The company's goal is to increase sales to 17 billion euros (US $24 billion) in 2015, up 2/3 from the level in 2009, as Adidas strives to prepare for more than market leaders. Nike Company.
Last week, Adidas reported the third quarter results. Sales growth in the US and Eastern Europe is expected in 2010.
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In 2009, 10 billion 400 million euros ($14 billion 600 million) will remain unchanged on the basis of 8%.
In the year 2010 to May, Nike has created $19 billion in sales, and the target in 2015 is US $27 billion. If these two companies can achieve their goals, Nike will still be ahead of Adidas.
Adidas is the world's second largest sporting goods company. Its main growth markets will be North America, China, Russia / CIS, Latin America, Japan, the United Kingdom and India.
50% of the company's sales growth will come from three markets: the United States, China and Russia.
In China, after 18 months of product squeeze and discount, Adidas's sales returned to growth in the third quarter. In the next five years, Adidas is preparing to achieve a two digit percentage growth in China every year.
Adidas and Reebok will grow
According to the new strategic plan, namely "Reebok 2015", Adidas's goal is to achieve a combined 15% growth rate, higher than the sales growth rate, and at least 11% of gross profit in 2015.
Adidas and Reebok brands will account for more than 90% of the planned 45-50% sales.
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