In November 22, 2010, accompanied by Yu speed. brand New products for the summer of 2011 Order-placing meeting At the successful holding of the brand simulation shop in Nanan headquarters, the new upgrade of Yu speed brand was officially launched.

It is reported that since 2010, the brand differentiation route has been established to create the first brand of juvenile skateboarding. U-speed The company has integrated a series of resources, heavily hired spokesmen, increased product research and development, launched a series of brand promotion, built the battlefield with terminal channel construction, quickly opened up the popularity of Yu speed brand in the consumer, and made a firm step for Yu speed brand to occupy a place in the youth market. Wei Jianming, chairman of Yu speed company, said at the meeting that in 2010, in order to further shape the positioning of shoes and brand shoes, the company has joined hands with a professional foreign think-tank company to dig out the essence of board shoes culture, carry out omni-directional and multi angle packaging and upgrading from the aspects of brand promotion, commodity design and space vision, and truly infiltrate the Yu speed brand into the market, rooted in the hearts of young consumers, and lead the trend of young people.

In 2011, Yu speed brand will usher in a new era, and move towards new mileage and present a new image. At the meeting, dealers from all over the country witnessed the birth of the two new series of "DIY hand-painted cloth shoes" and sandals, and these two series of new products have successfully embodied the true meaning of the new brand concept of "speed up, collective movement" and "the best matching feet" of the brand new product concept, both from the product theme and from the commodity style. As the highlight of 2011, Yu speed brand will also introduce a new generation of space images and brand images that are separated from other brands, with strong skateboard culture style, and cooperate with the CCTV children's channel, Golden Eagle cartoon channel, print media, outdoor media, network media and other ads. At the same time, the ground will join the youth skateboard organizations across the country to jointly establish the "Yu speed youth skateboard Sporting Club Hotel". Through interaction and competition, we can jointly promote the atmosphere and attention of domestic youth skateboarding, and create a professional height.

With the assurance of teenagers' skateboarding, deep integration will certainly help Yu speed up its unique position in the children's sporting goods industry, and set up the industry standard board.