November 25th hearing South China Sea Ping Chau Footwear Industry Association Declared "Nanhai Ping Zhou shoe industry" collective trademark It has been registered successfully.

It is understood that the footwear industry in the South China Sea originated in Ping Zhou in the 70s and 80s of last century, including sub sectors such as shoemaking, shoe materials, shoe machines and shoes. So far, there are more than 600 shoe industry enterprises in Ping Zhou. They produce 200 million pairs of shoes each year, and the output value is about 5 billion yuan, accounting for 1/10 of the total. In recent years, the shoe industry of Ping Zhou has been growing stronger and stronger. It has changed from the original single OEM processing mode to the mode of processing, production and sales, and is moving towards the goal of "world famous brand Ping Zhou".

According to the introduction, Nanhai Ping Zhou will take the trademark strategy as the focus, create classic brand names, and promote the strong rise of regional brands to become an important way to further develop and upgrade industries. In view of the bottlenecks of small size, lack of funds, and the difficulty of building independent brands, the industry and Commerce Bureau of Nanhai District has launched a series of publicity and training for trademark registration, and has promoted the financing methods of stock ownership, chattel mortgage and trademark mortgage, and has followed up collective business registration and registration in the whole process, laying the foundation for the successful registration of this collective trademark.