Dania Fashion Ladies 2010 Autumn Winter Investment Work Has Begun
"
DANIYA
"Is the name of butterfly fairy in an ancient legend of Korea, meaning" beautiful, kind, brave ".
since
brand
Since its inception, it has always been inspired by the lifestyle and status of young urban women in South Korea, reflecting the concept of fashion, self-confidence and healthy life.
At present, "DANIYA" has three different dress series: sweet and romantic COLLECTION (Shi Shangshunv) series handsome and handsome JEANS (fashion leisure) series of free SPORT (fashion sports) series.
All kinds of dress requirements for young women on different occasions are met.
And every season, every series is closely related to Japan and South Korea.
fashion
Different popular themes.
With natural elements, environmentally friendly and comfortable fabrics, thoughtful wear, touch and various combinations, Asian urban women with a youthful mentality can convey independence, self-confidence, enjoy a fashionable young lifestyle and value for money shopping.
1. positioning of consumer groups:
The city has relatively stable income, has a positive pursuit of fashion and quality, advocates the quality of life, stresses the self temperament and style of urban white-collar workers, petty bourgeoisie, college students with favorable conditions, and free occupation groups such as female consumption groups.
2. age positioning:
The age group of mainstream consumer groups is 20---32 years old, +-3 years old, of which 20 - 25 years old account for 40%, and 26 - 32 years old account for 60%.
3. price positioning:
Retail price of spring and summer: 228---588 yuan is the main price.
Retail prices in autumn and winter: 268---798 yuan is the main price.
4. target market positioning:
For the domestic and secondary market style shops, fashion living hall, pedestrian street shop and shopping mall counters.
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