The "3543" brand operation center was in November 12th. Beijing Formally established, this is the important move of the "3543" military outdoor leisure brand based on the capital and the admission of talents. It will inject new vitality into the development of the "3543" brand, bring new development momentum, and fully demonstrate the unique charm of the "3543" brand.

The "3543" outdoor leisure brand was founded in 1968. long History has inherited the innovative brand of military culture. "3543" has been involved in the return of Hongkong in 1997, the 50th anniversary parade of the National Day in 1999, the fight against SARS in 2003, the great military replacement in 2007, the 60th anniversary National Parade in 2009, and many other activities dedicated to the society. It is like the combat characters that have been declared by the war after being tested by the war. Designed for unlimited vitality, after more than 40 years of brand culture accumulation, "3543" has become the inheritor of military culture.

"3543" is concerned about a group of passion for life, love outdoor leisure. activity In the fast-paced, highly efficient and heavily loaded modern society, the middle and high income groups such as business elites, workplace white-collar workers, freelancers and so on, "3543" advocate and lead them to enjoy a fashionable healthy, outdoor leisure lifestyle and dress concept.

On the day of the establishment of the brand operation center, people from all walks of life, including China Fashion Association, China Fashion Designers Association, China Fashion Color Association and clothing and apparel media, all came to congratulate.