Marketing fable Birthday party

On one occasion, Frank went to visit a client who saw his 5 year old daughter playing on the floor. The little girl was lovely, and frank soon became her good friend. Her father came to greet him as soon as he finished his work. He hadn't bought Frank's products for a long time. Frank did not rush to sell him anything but to say he had a lovely little daughter.

The customer said to Frank: "I can see that you really like my daughter. If it is convenient, you can come to my house to attend her birthday party at night. Our house is near the shop."

After Frank finished his job, Frank went to the little girl's birthday party. Everyone enjoyed himself at the party. Frank did not leave until the last minute. Of course, there was an order in hand. It was a big order that Frank never had. Frank did not try to sell anything, but he was friendly to his daughter. He established a good relationship with his client and achieved his goal.

Revelation:

　　 Salesman To establish long-term relationship with customers, we must deal with it well. Customer Various relations. It's not about using emotions, it's a way to get close to customers. At the same time, this way can build mutual trust. These are the experiences that an excellent salesperson must experience during his growth.