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ABC Children'S Clothing To Achieve A Breakthrough In E-Commerce Sales Channels

2010/12/4 15:59:00 84

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ABC Electronic Commerce For Children'S Shoes

December 4th hearing at present

Children's wear

In the case of electronic commerce, there is no one that can be called children's wear.

Electronic Commerce

The leading enterprises appeared.

Because children's clothing is not the most profitable category in the entire garment industry, even when e-commerce is in full swing, children's clothing e-commerce is still at a low temperature.

In the traditional children's wear brand, Taiwan

ABC

There are more than 1000 shops in the market, and the children's clothing is relatively low in the market, so children's clothing has not become the main business before 2010.

But with the increasing demand for multi products in e-commerce enterprises, the development of children's clothing e-commerce has been put on the agenda. The author's conclusion is very consistent when interviewed about e-commerce enterprises, that is, children's clothing e-commerce will usher in a leap development in 2010, and children's clothing will achieve a qualitative breakthrough in this new channel.

I understand that there are only more than 10 people in the small pig group. The team is testing the water e-business. At present, it is mainly dumping stocks, and so is the result. At present, there is no very good operation mode.

At the same time, we also know that we should not exclude the imitation Lining mode, sell online brands, and further consolidate and stabilize the share of sales.

At the beginning of 2010, a press conference on the statistical results of China's commodity sales in 2009 was held in Beijing. At the meeting, the statistics and monitoring information on brand sales of various commodities in the national market were released in 2009.

ABC children's shoes occupy the first place in the market share of the domestic children's shoes in the market share of 9.36%, and the ABC children's wear market occupies the top ten of the children's wear market in China.

With 1 billion 238 million brand value, ABC children's clothing has set up an e-commerce operation center in Xiamen area in May this year, with a team size of more than 50 people and developing e-commerce market. At present, Taobao's sales volume is close to 50 thousand without advertising.

In December, in Humen, Dongguan, together with the well-known 9CTA e-commerce brand hosting company, the group set up an electronic business operation project group. The reason why 9CTA was chosen to settle in Humen is that it has seen many years of e-commerce experience in 9CTA. At the same time, it is more convenient to cooperate with the resources of the paging network platform, and has further development and other children's wear brand cooperation in e-commerce. According to statistics, there are more than 1000 brands of children's wear brands in Dongguan.

Domestic children's clothing has 60 billion market potential, which is very tempting for many enterprises, and for children's clothing e-commerce, this new channel will definitely become a competitive channel with the change of shopping habits of the 80's parents.

According to the survey, the average time of surfing the Internet is more than 6 hours per day, and the number of female Internet users is higher than that of men. This figure shows that 80 generations already have a very mature network life.

With 80's becoming parents of new generation and gradually becoming the main body of children's clothing sales, the development of children's clothing e-commerce is bound to enter a stage of rapid upgrading.