The brand that is deeply affected by the economic crisis is the most likely target to be bought by Chinese companies.

Analysts said that next year's acquisition business is expected to increase substantially, most likely involving investors from emerging markets.

Claudia Arpizio, partner of Bain & Co company, told Reuters, "of course, many come from

Following the YGM trading company, Mensun and Li Fung are negotiating with the troubled brands for acquisitions. Many groups and dealers are also interested in joining the trip.

YGM trading company acquired the French Guy Laroche fashion company in 2004, and it is also an Asian agent for the Aquascutum brand in the UK.

The company told Reuters that it is looking for the right place.

"We still hope to increase the number of brands through fashion brands, authorized brands, distributors and acquisitions," said Shirley Chan, chief executive of the company.

Fosun international joined the French Mediterranean club group in June. After a month, the company said it was negotiating investment with European luxury companies.

The goal is to be similar to brands like Italy and Cavalli. On the one hand, they must be big enough to be familiar to Chinese consumers, but not too big to acquire.

A brand like Louis Weedon or Chanel is unlikely to become a takeover target.

At the same time, some of the less famous Western brands are likely to be willing to sell shares to reduce operational risk.

Analysts say that the brand with the long history, especially the ones that are deeply affected by the economic crisis, are the most likely to be acquired because they can be repackaged in China, a country that is extremely keen on luxury consumption.

"It's a good time to buy these brands that are deeply depressed by the recession, and make them reborn and rebrand in the Chinese market," said Shaun Rein, manager of China marketing research group, based in Shanghai.

some

Dealers may wish to enhance their position in the value chain.

Rein said, "many dealers make money in China".

"They perform better in the domestic market than foreign companies.

So they want to buy the whole brand.