Shop Display Only Focuses On Beauty.
As close to Two years The concept of "clothing store display" is popular. Many training institutions in China have sprung up and have different interpretations of clothing display. Some of them focus on displaying beautiful and beautiful display. In fact, this theory and advocacy are seriously mistaken.
People with this idea should reasonably believe that the display of clothing shops is attractive and attractive, attracting customers' eyeballs, and naturally promoting customers to buy clothes. Of course, sales performance has also been improved.
This is actually a very simple one plus one equals two logic.
Therefore, beauty is not the fundamental purpose of display. The function of display is to increase sales and reduce inventory. Most customers buy clothes from shops not only by being attracted or liked, but also by the price performance of costumes, the relevance of clothing, and the theme of clothing.
Therefore, Chen should not only understand aesthetics, ergonomics, color science, but also practice in clothing enterprises for many years, fully grasp all aspects of clothing design, production and logistics, as well as the characteristics of clothing sales, such as: life cycle, smooth, flat, unsalable, corresponding storage analysis.
When Chen Li is doing the overall layout plan, the theme of the product design plan is the principle that must be observed.
In addition, the following 9 areas need special attention:
First, understand the company's annual market development plan.
Understand the company's annual market development plan, mainly
understand
The following aspects: increase the number of shops; expand the number of single stores; increase the growth rate of single stores; discount promotion, gift giving, VIP customer management plan; regional orientation plan; price adjustment plan; advertising and media publicity plan; last year's quarterly information.
Two. Understand the designer's overall design plan for the new season's products.
When fashion designers are doing the new season product design, Chen Li is not waiting, but should always be aware of the ideas and progress of fashion designers. At the same time, he will launch a new season terminal display plan.
Three. Understand the new season's fabric ordering and production schedule.
There are usually many kinds of fabric ordering products in the season, sometimes more than 100 kinds. In addition, fabric composition, order quantity, arrival date and direction of fabric design are all information that Chen must master.
It is impossible for the mind to remember all this information alone, nor can it be completely distinguished by colors and patterns.
number
Communicate with other departments to improve efficiency and avoid unnecessary trouble.
With this information, the fabric market, the fabric and clothing, and the general layout and conception of the store came into being.
Four, understand the new listing plan, carry out color integration.
In the process of display planning, there is a very important procedure, that is, to integrate color system with hundreds of fabrics.
Do fashion designers not have a color scheme in fashion design? Yes, fashion designers will have a set of color schemes when designing clothes, but there is only one set.
As a teacher, only one matching scheme is far from enough, because the fashion designer's collocation plan is not always able to deal with the actual situation of all stores, and is not necessarily recognized by the market. The first reaction is to change the display to promote sales. This is the time when Chen's second plan and third plan will show his talents.
Five. Understand the quantity and cleaning schedule of ready to wear garments in season.
There are two kinds of ready-made clothes, one is the best selling stock, the other is the unsalable stock. There is no need to worry about selling stocks. The key lies in slow-moving stocks. How to reassemble these poorly designed styles with the new season's goods and drive the sales of unsalable stocks is a must for the display designers. Mr. Chen has the responsibility to reduce garments inventory for his company through his two exhibition collocation and portfolio design. For example, we should increase the combination and matching scheme of jacket and accessories, increase the matching of trousers and the function of accessories.
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