With the diversification of health consumption, "wearing out of health" and "sleeping out of health" are becoming a new consumption storm. science and technology High added value Health care function Textile has also become the "Darling" of mass consumption nowadays. This trend of consumption can emerge from the recent 2010 China International Knitting exposition. At the exhibition, functional socks that prevent varicose veins and postnatal shaping clothing and other functional products have attracted people's attention. These functional products not only have the functions that can withstand the test of the market, but also have fashionable faces and fashion marketing methods. The combination of functions and fashion is just right.

　　 Functional socks Fashion faces

On the booth of Pinelli socks industry Co., Ltd. in Italy, the reporter saw a pair of small mesh stockings, attractive and attractive, giving out an irresistible charm. The director of the exhibition told reporters that this is not a common silk stocking. It can be called Ferrari in silk stockings. It not only has an elegant and charming face, but also prevents varicose veins. It is a pair of functional health socks. Italy Pinelli socks Co., Ltd. was established in 1976. At first, it mainly produces fashionable socks. In order to form differentiated competition with other enterprises, in the early 90s, it transformed into functional socks. When fashion encountered functions, it formed a strong market shock, and ordinary enterprises were not rivals at all.

According to the introduction, the company's sock brand Solidea is a dynamic old lady in Sweden. Her annual sales can reach 500 thousand euros, while Sweden has only 9 million people. The reason why this brand is loved by consumers is closely related to its tireless pursuit of fashion and technology. Solidea brand products are specially designed for the treatment of lower extremity varicose veins and orange peel skin problems. Progressive design of compressed stockings can prevent and treat varicose veins of the lower extremities. While Solidea has three dimensional wave shaped pants and socks designed by the world's major countries, it uses the three-dimensional wave structure to produce micro massage to prevent and control orange peel skin. The brand founder's functional study is at the peak stage, becoming the only enterprise in the world that has a lifelong guarantee for pressure, and the biggest pressure socks enterprise in the world can only guarantee 6 months' pressure. Not only is it functional enough, Pinelli company has never forgotten to combine health care with fashion, body building and shape modification, and deeply infected consumers with fashionable faces.

"Many ideas of Italy enterprises are quite different from those of Chinese enterprises," the head of the Pinelli exhibition said. Chinese enterprises believe that as long as the product consumers can accept it is a good product, the products produced by Italy enterprises must first get their own appreciation. If they do not recognize products, even if consumers accept, they will not get market sales. In their view, making the best products is a kind of honor and a pride. It is their attitude that makes the high-end products that are fashionable and functional.