Entering the last month of 2010, Beijing Market "Christmas and new year's double business opportunities, start the end of the year" Promotion War. Unlike previous years, some high-end shopping malls this year are especially "high-end". PRADA, FENDI, Armani, Coach and other big names have special discounts, buying expensive jewelry and sending electronic integral gifts, shopping for a thousand yuan, pumping 10 grams of Gold Award, and so on.

　　 Big card discount strategy

"Big discount" has attracted the attention of high-end stores this year. fashion The "trump card" bought by a group is located in the west corner of Beijing, which begins at the four floor. The world famous brand PRADA, FENDI, ArmaniI and so on are folded up 4.

During the "Ten Year celebrations" launched by Beijing Oriental Plaza, many of the top brands were also offering discounts or new products. From today until January 15th next year, FURLA will enjoy ten percent off discount on the purchase of the goods at a premium price, and enjoy 15% off discount on the purchase of two items. The famous brand COACH will launch the "purchase of a full price item with a total price of 5000 yuan for a key chain" during the launch of the new Holiday series of colorful products, with the designation of goods as low as half off.

　　 Winning the lottery is a high-end line.

It is also the highlight of the market to win the star market and draw valuable prizes. In December 17th, Hsu Chi, a movie star, will appear in the New Oriental world of Beijing to start SWAROVSKI's "bright star". In addition, the Oriental new world announced that before January 15th next year, 1000 yuan would be awarded the highest 10 gram gold award, with thirty lucky customers. Du Hui Tian launched "Passport Stamp" activities, including prizes, vouchers, mobile phone recharge cards, Sinopec Fuel Cards and Lin Bao Ni Ni travel boxes.

　　 Christmas promotion

The high-end shopping mall coincide with the theme of Christmas. Xinguang heaven and earth launched the Christmas Carnival. A Christmas food promotion area was set up on the ground floor. There were Christmas delicacies such as coffee, fruit wine, Canadian maple sugar, and free parking during Christmas.

Every weekend in December, a long table Christmas Fair will be held in the blue harbor of Beijing, which sells traditional Christmas products such as gingerbread house, candy, decorations and so on.

Although the activity of discount in the shopping mall is bubbling with excitement, the "blood group" can still remain rational. Reporters at 55BBS and other shopping forums showed that the advantages and disadvantages of shopping malls and the big brands such as "low price and no market" have become a hot topic for netizens. "At the end of the year, it's not urgent to buy things. From now on to Christmas, new year's day and even Spring Festival, sales promotion activities in shopping malls will be particularly concentrated, and keep a clear mind in order to get good quality and cheap stuff."