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"Our Ideal Is To Create A Famous Brand In China".

2010/12/10 10:33:00 87

Famous Brand In China

  

Shandong Jimo clothing market is currently the largest single garment market in China.

It has been in the past few years.

服裝市場(chǎng)打拼的宋潤(rùn)澤說(shuō),“即墨服裝市場(chǎng)的巨大變化,讓我看到了國(guó)內(nèi)專業(yè)市場(chǎng)和服裝產(chǎn)業(yè)的轉(zhuǎn)型升級(jí)。”

Song Runze followed his uncle to sell clothes from rented stalls. Now he has become the provincial agent of two brands, with 4 stores and 1 garment enterprises.

"When I was in primary school, I saw my uncle selling clothes in the open canopy."

Speaking of childhood, Xiao Song smiled and said, "when I went to junior high school, the clothing market also moved into the" house ", and the business was obviously better.


In 2005, Xiao Song graduated from college and sold clothes with his uncle in the market.

Over the past few years, the market has introduced more than 2000 agents at all levels, and more than 4300 brands have been doing business.

Xiao Song and uncle seize the opportunity to become the two brand of the provincial level.

Agent

"In the past, people came to our market to clean up cheap goods, and now they are going to pack high-end clothes."

Xiao Song said with a smile.


The market is bigger, and the way of operation is changing. Jimo has begun to introduce the mode of "front shop and factory", and local textile and garment enterprises have entered the clothing market.

Like many businesses, Xiao Song and uncle set up their own knitted garment companies.


In July this year, Shandong's first market e-commerce platform, the Jimo market e-commerce information platform, was put into trial operation.

Xiao Song had a deep understanding of this. "5 years ago, I set up shop on Taobao, eBay and other websites, mainly retail, and now Jimo has a unified market.

Business platform

Online exchanges, online orders, online payment and other functions are complete and the sales function is stronger.


It is understood that during the "11th Five-Year" period, the clothing market in Jimo began trading more than 10 billion yuan a year from 2007, and realized 11 billion 970 million yuan last year. "In the past 5 years, our pocketbook has been bulging, and I bought a house with three rooms and one hall." Xiao Song told reporters, "my uncle and I are preparing to build a R & D design team. Our dream is to create a famous brand in China."

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