Recently, Chinese national team men's weightlifting coach Chen Wenbin, WCBA gold medal coach Sui Feifei, short track speed skating coach Li Yan, Taekwondo Gold Medal coach Chen Liren, artistic gymnastics gold medal coach Xia Yanfei and other famous coaches were invited to become Famous bird brand The image ambassadors form a "happy coach group" to advocate and implement sports happiness together.

It is understood that this is another great effort made by the noble bird following the signing of 11 snooker stars in September this year. Next year, these resources will be used to carry out national publicity and promotion activities. At the same time, online interactive activities with "Happy Sports" with happy coaches will be carried out in the hope that the gold medal coaches and stars will have a profound understanding of the sport and the role of example, so that the concept of sports happiness will have a wider and deeper impact on the public.

Starting from the end of this month, the birds and birds combine the idea of "sports happiness", highlighting the "teaching" of happy coaches, and vividly, joyfully and enlarging the "teaching".

It is revealed that the birds will synchronize with each other. network Interactive platform, using the cartoon "happy coach" image questions, online interaction mode to attract users to get the score by participating in interactive training. At the same time, Youku micro-blog will also be the main publicity platform. The activity will be pre heated and detonated, and the "happy coaching group" activities will be launched synchronously under the same line.