1., to revitalize the jewelry store, we must first re adjust the product system: headwear, jewelry, daily necessities, department stores and cosmetics and cosmetics tools. Attention should be paid to matching products: (1) headwear should be full; (2) jewelry should be refined; (3) department stores should be odd; (4) cosmetics should be used frequently. This is the general direction, further analysis, such as headwear, the current mainstream headwear are: ordinary head rope, head flower, hairpin, hairpin, hair hoop, word clip, banana clip, frog clip, etc. each style has coarse, thin, transparent, seamless and seamless. Shopkeeper must purchase black headwear as much as possible in all styles and colors.

2. shopkeepers should also set up distinct product echelons based on customers with different consumption levels, such as 1~10 yuan products accounted for 25%, 11~30 yuan products accounted for 40%, 31~60 yuan products accounted for 15%, and products of more than 60 yuan accounted for 20%.

3. publicity, you can ask 1~2 shop assistants, uniform dress, unified slogan Hawking; do not consider the business street outside the individual, because customers usually do not travel by car or bypass a jewelry shop to shop, small shops should rely on the flow of nearby people to run, so the shop mainly focuses on shop design, shop outreach, store environment, so as to attract customers' eyeballs.

4., in marketing matters, we must put an end to bargaining. As mentioned earlier, the price reduction has little impact on the profits of small shops, but it will lead to misunderstanding of customers. Shopkeepers can do promotional activities on a regular basis, such as placing a special price product floats at the entrance of the shop, selling some cheap and cost-effective products that are "two yuan" or "five yuan, one piece" for sale. First, they can gather popularity for small shops, and two are pull Sales; in addition, small shops can also carry out activities such as "buy two to send one", "buy three to send two", such as buying a scarf, a hat, sending a pair of ear mufflers, buying a box of eye shadow, a lipstick, a box of blush, sending a makeup brush, a make-up mirror, a way of activity, and so on, trying to make the customer feel the benefits.

5. put the main ornaments on the dolls and put them in the window location, giving customers the impression that the products are rich and vivid. At the same time, we should note that the decorations displayed on dolls are best to be changed regularly and keep fresh.

6. in order to increase the volume of group purchase, we can mainly attack colleges and universities. Reluctant to give up children, the shop mainly sponsors the song and dance clubs or other cultural activities in universities, and then talks with the other side about group buying. Generally speaking, as long as the price is low, cooperation is likely.

7. seconds kill people who are popular. Effect But in order to be " Seckill "Shopkeepers are almost always selling at cost price and profit margins are very low, so spike activities can be carried out during the off-season. At the same time, we should limit the number of customers to rush to buy spike products, generally within three pieces, and to spend 10 yuan in the store on the basis of participation in spike activities.