120 Home Textile Enterprises "Want To Solve" Clothing Brand Development Elements
Recently, China
Clothing brand
The forum for the development of new elements is held at Shishi, vice president of China Apparel Association.
Da Peng Chen
Zou You, associate professor of Beijing Institute Of Fashion Technology, costume of Zhejiang Sci-Tech University
Design Department
Director Zhao Weiguo and other leaders and experts made thematic explanations at the forum.
Shishi and its 120 business owners or representatives will attend the meeting.
Based on the advantages and current situation of enterprises, this paper analyzes the importance of brand development strategy and puts forward that "China's clothing industry is the most dynamic, most scientific and technological content that can achieve sustainable development." in the future, the core of the development of China's garment industry should be an excellent view of highlighting scientific and technological progress and cultural creation on the basis of "four in one". Zou You, in a speech entitled "localization of international fashion trends," explains the application of international brand popular elements and analysis methods, as well as its reference role in localization. Zhao Weiguo, in his speech entitled "improving market performance from R & D links," put forward a new viewpoint that "China's clothing industry focuses not only on design but also on design management". Chen Dapeng's speech in the theme of "adjustment and Transformation: the only way to enter new development space", from China and South Fujian clothing
In addition, guests Ruan Jixiang and Liu Lei also explained the "science and technology innovation to help garment enterprises to create excellent industrial chain" and "listing preparations for the whole strategy".
The excellent views of the guests inspired the audience.
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