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Canadian Consumers Pursue Fashion Trends

2010/12/15 14:45:00 51

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Canada

In terms of regional consumption patterns, Montreal, Toronto and Vancouver are relatively fashionable areas of consumption in Canada. Fashion brand exhibitions are frequent: Toronto LG fashion week, Montreal Fashion Week, BC fashion week, and the western Canada week.

Latest fashion

Designer

Analysis shows that each region has its own culture and style. There are many boutique shops in Montreal continent, with many boutiques near the streets. Toronto is the economic center of Canada, and more international brands are flagship stores. Vancouver is located in the coastal area, mainly based on popular sports clothing and environmental protection concept.

Because of the regional market characteristics of Canada, its own brand is very important in Canadian fashion retailing industry.

Canadian consumers in addition to the international brand, and their own brands are also enthusiastic support, take the capital city of Vancouver, for example, the location of the coastal area has an impact on customers' choice of clothing, consumers also love fashion trends, will also pursue the brand designed by famous teachers, and at the same time love the functional styles, fashion and accessories that are both suitable for tourism.

The new fashion exhibition of the BC provides a unique platform for native designers, in addition to presenting their works to buyers.

Retailer

In the meantime, the promotion of favor and information and capital increases the chance for new designers to become successful brands, and directly and indirectly enhances the position of Canadian fashion industry in the global industrial chain.

Fashion experts especially take Lululemo, a sports and leisure clothing factory that Vancouver started as an entrepreneurial base, for example. The designer, with innovative thinking, popular advertising strategies and business models, combines fashion and function and lifestyle to get rid of all the competitors in the global sports fashion.

All the major sports brand owners have been actively rushing in to drive the trend of global functional sportswear, and also drive the lucrative high-end LOHAS market.

It is understood that L was founded in 1998 and established its main operation headquarters in Vancouver, Canada. It is Canada's leading female functional sports apparel brand factory, with nearly 3000 employees, specializing in women's Yoga, dance, fitness and running and other sports apparel design and marketing, and in 125 Lululemon main private brand franchise / franchised stores, selling widely distributed markets in the United States and Canada.

L company takes the Yoga spirit "Live longer, healthier and more fun" as the brand core, adopts advanced functional material, not only deeply ploughs Yoga niche market, but also striding into the generalized casual wear market.

There are many similar brands and have the "OQOQO" second brand, which is the main sportswear for men's sustainable organic and recycled fabrics.