Copywriting includes soft language. Soft language yes Copywriting A method of writing.

Soft language, as the name suggests, is written by the marketing planner of an enterprise or the copywriter of an advertising company as opposed to hard advertisements. Character advertisement " Compared with hard advertising, soft language is called soft language, and its essence lies in a "soft" word, which is like a hidden needle in cotton, which does not reveal and is invisible to the enemy. By the time you find this is a soft text, you have fallen into the trap of carefully designed soft Wen advertising. It is pursuing a kind of spring rain, moistening things silent effect. If hard advertising is the Shaolin work of the foreign family, then the soft Wen is the Wudang boxing method with soft needle and soft tie.

There are two definitions of soft language, one is narrow sense, the other is broad sense.

1. narrow sense: a purely literal advertisement advertised by an enterprise in a newspaper or magazine. This definition is an early definition, that is, the so-called paid text advertisement.

2. definition of broad sense: a publicity and explanatory article that can enhance corporate brand image and popularity by planning advertisements in newspapers, magazines or networks, and can promote the sales of enterprises, including specific news reports, in-depth articles, paid essay advertisements, case series analysis and so on.

Soft advertising is to use fewer inputs to attract potential consumers' eyeballs, enhance the sales force of products and enhance the reputation of products. Under the subtle influence of soft language, it achieves the strategic tactical objectives of products and guides the advertising of consumers.