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Causes Of Failure In Catering Industry

2010/12/17 11:53:00 60

Failure In Catering Business

In China, there are tens of thousands of restaurants and restaurants open every day, and there are also tens of thousands of restaurants. Hotel The restaurant closes, almost every business owner has a beautiful vision of his restaurant, but the actual operation is quite different. The main reasons for the failure of our catering businesses are:


1, the entry threshold of China's catering industry is relatively low, and there is a one-sided illusion of prosperity, resulting in many people looking for entrepreneurial projects preferred dining.


2, the initial catering entrepreneurs do not understand the hotel market and underestimate the investment risk of the hotel industry.


3, most of the entrepreneurs who started catering business were ordinary types of restaurants, which seriously increased the homogenization of the industry, resulting in no personality.


4, the industry management is not standardized, every family has to fight against itself and start disorder. compete ;


5, Overcontrol and reduce operating costs, and products are generally cheap, poor quality and poor.


6, the old owners are closing down, and new owners rush on.


Judging from the above six reasons for the failure of catering business, there are some Funny But actually, it is such a cycle. Therefore, we advise that restaurant restaurants in the course of operation or restaurants to be opened soon must choose their own positions, do their basic work well, refine their own product characteristics and service personalities, and steadily carry out brand building and marketing promotion. We advise those entrepreneurs who are ready to enter the catering market to be cautious when choosing catering items.

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