December 17th hearing on the 15 afternoon of rain and snow, the third Chinese chain in Wenzhou Letao Summit Forum, AOKANG Formally join hands with China's footwear City Council to form the largest scale in China. footwear industry Cooperation alliance.

China's chain shoe city council members are located in nearly 30 provinces (municipalities and autonomous regions), with more than 50 large chain shoe cities and more than a thousand retail stores, with annual sales exceeding 10 billion yuan. This time, the more than 50 shoe city executives organized by China chain footwear City Council came to Wenzhou to communicate with AOKANG on their cooperation.

In recent years, AOKANG's multi brand operation has achieved remarkable results. Apart from AOKANG's main brand, its brand Kanglong has reached more than 800 branches, and the red Firebird has more than 400 branches, developing rapidly, with annual growth of over 50%. In view of the positioning of this retail format of chain shoe city, AOKANG took the two major brands of Kanglong and red Firebird. This deep cooperation with members of China's chain shoe city council will add nearly 1000 terminal retail networks and quickly occupy the footwear retail market in twenty or thirty provinces.

Wenzhou businessmen are good at joint and Wenzhou enterprises are good at integration. On the forum, Wang Zhentao, chairman of the AOKANG footwear industry Limited by Share Ltd of Zhejiang, jointly read the "Declaration on China's chain footwear enterprises cooperation". The two sides said that they will fully integrate the channel resources of the regional chain shoes city in the future, and conduct all-round cooperation in the fields of commodity procurement, image promotion, event promotion, training management and so on, and do not rule out deeper cooperation in the investment field, so as to create a brand of chain shoes city together.

"The retail channel of China's shoes industry needs an aircraft carrier urgently, so as to finally achieve strong alliances and enhance overall competitiveness." Wang Zhentao said that China's footwear industry has developed rapidly from single product and brand competition to the competition of resources and capital through the rapid development of the footwear industry. The establishment of the footwear cooperation alliance will gradually achieve the organic integration of resources and capital, and will lead Wenzhou shoe enterprises into a new fast growing period.

According to Li Li, director of the China retail chain shoe city council, the chain retail shoes city has the advantages of high quality, low cost and high popularity of target consumers. After nearly 20 years of development, their advantages are still there. For example, Hubei's Prince shoe city, Anhui's big shoe industry, Jilin's big rich shoe industry and so on, have already occupied a considerable market share in the regional market, as Chongqing's red sail shoe city has more than 100 stores in the locals.