December 20th, Guangdong and Zhejiang Two private enterprises have recently offered 200 million euros to buy the French fashion brand Pierre Cardan. And this is only Wenzhou businessmen buying international. brand The first step. It is reported that Wenzhou's private capital will buy more international brands.

According to reports, Xie Rongfang, vice director and Secretary General of Wenzhou shoe leather industry association, said in an interview, "I am now in Italy, studying the famous brands of Italy together with the heads of 12 shoe and garment enterprises in Wenzhou." It has been revealed that the 12 inspection teams of Wenzhou enterprises started at the end of June, went to Marche, Italy, and approached 50 brands of Italy shoes and clothing on acquisition, cooperation and other matters.

According to Xie Rongfang, Italy brands will also be invited to visit China in July, and a partnership will be reached. In addition to Italy, Wenzhou enterprises will again organize a group visit to Europe in September.

Multi party information shows that Italy has launched 50 brands with high reputation in the world, Italy shoes and clothing brands, and has indicated that it will cooperate with Chinese enterprises at all levels in brand sales, OEM production and design.

The connection between Wenzhou people and international brands can be traced back to the end of the century. Only in Wenzhou, Yongjia, Qiaotou town, there were more than 3000 people engaging in international brand agents in Guangzhou. But now, "agency fees are increasing, but sales are getting less and less." agents in Wenzhou are beginning to set up special teams to search for potential brands around the world.