December 19th, Britain

The international fast fashion brands have come to Henan

At the press conference, Wang Zhihui, general manager of CAVA brand operator Henan Bei Jialong Industrial Co., Ltd., said that fast fashion has become a hot spot in the global clothing industry. No matter the expansion speed or the scale of development, fast fashion clothing brand has become the pride of the clothing industry. Especially after the financial crisis, it has also helped the clothing industry take the lead in achieving a rebound.

Fast fashion brands attract many 70 and Post-80's white-collar workers at its inexpensive price. Compared with luxury brands, the fast fashion brands get a place in the second tier market with outstanding performance price ratio.

In September last year, C&A opened its first flagship store in impression city store in Zhengzhou. Less than a year later, in June this year, it opened second stores in 360 square of China World Trade Center, Zhengzhou.

In addition, ZARA entered Zhengzhou impression city in July this year. In September of this year, the 360 square store of H&M China World Trade Center officially opened.

CAVA flagship store also officially entered the 360 square of China World Trade Center, Zhengzhou in August this year.

According to DAC and Denis investment manager, UNIQLO, Topshop and GAP in the United States all value Zhengzhou market, and almost all of them are doing site selection work.

Local fashion enterprises aim at fast fashion

"Prices can not be high, quality must be better, but also closely follow the footsteps of fashion."

Chen Yongbin, general manager of Zhengzhou fashion show Co., Ltd., also appeared in the press conference. He looked forward to making M·SUYA a "fast fashion" brand in the clothing industry for many years.

According to Wang Zhihui, CAVA and H&M, such as "fast fashion" brand, have the most notable characteristics: in the shortest time, the latest fashions on the T platform can be pformed into clothes hanging in the shop.

In these fast fashion brands, many international brands can be found, but the price is only a fraction of those big brands.

"Generally speaking, the top fashion items in the clothing industry begin from T, New York and Milan fashion week, and the whole process takes months or even half a year." in the fashion week of Paris,

Fast fashion brands can only be sold in the market in 15 days ~30 days.

Wang Zhihui said.

"Like ZARA and H&M, we also have our own team of international buyers and designers, who often cross the world's fashion shows, or enter various fashion venues to capture the latest design concepts and the latest trend."

Wang Zhihui introduced.

It is reported that outside Zhengzhou, Henan Begalo has begun to locate CAVA stores in Xi'an and other places.