In from December 15th to 17th, the annual meeting of the towel Technology Committee of the National Standardization Committee on textile technology was held in Zhuji in 2010. More than 70 home textile experts and textile enterprises in the country gathered in the hometown of Xi Shi, and the two industry standards were determined, including the kitchen bath cleaning towel and the measurement of the size change of household textile towels.

"Jie Li Ya is a leading enterprise in the whole country, especially the towel industry, providing reference for the formulation of the new standard."

Dou Ruzhen, director of the China textile industry science and technology development center, said that two new standards will greatly enhance the international competitiveness of the towel industry.

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It is understood that the sales of Jie Liya towels have maintained a growth rate of more than 60% for 5 consecutive years. The group also formed a diversified development pattern, such as towels and other textile industry as the core industry, underwear, socks, household goods and so on.