New Marketing Creative Marketing
From "Lycra TM fashion awards ceremony", "Lycra TM my own show", "Lycra TM refueling!" The near future The "Lycra TM magic day (second season)", behind these familiar programs, is one of the largest fiber and polymer manufacturers in the world, which is using unique and innovative marketing tools to bring its brand into the hearts of Chinese consumers.
Serge Vigouroux, executive vice president of the vicvorian apparel marketing department, said in an exclusive interview with the international finance daily, that the consumer oriented and creative fashion brand promotion is the "killer" of the expansion of the company in the Chinese market.
Segre Vigouroux said that at present, its investment in the Asia Pacific market has reached 1 billion US dollars in the past 3 years, of which China has invested $1 billion. market Occupy the majority. Facts have proved that as the flagship brand of the company, LYCRA fiber brand has enjoyed a high degree of brand recognition in China and the world. It is understood that during the recent international fashion lingerie exhibition in Shanghai, Ying Wei Da Launched the latest "shaping technology" product line - LYCRA beauty fabric.
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