This year, the prediction of the "Millennium cold" has been bubbling with excitement. Although the meteorological department has made a rumor, it is still a part. Fashion dealer Early bets in this rumor, a large number of hoarding goods, intent on making a big profit.

along with Cotton price The clothing traders of the hoarding shop began to be distressed. "This winter comes late, and cotton prices go down again. The price of these unsold down garments is even going down." Zhang Ping, who runs a clothing store in Shanghai, told reporters that it was only by relying on the relationship that he got the down jacket from the manufacturer. Now that the weather is getting warmer, looking at this batch of stockpile, Zhang Ping is very helpless.

In October this year, the two large-scale cooling was made to prevent cold and keep warm. clothing Compared with previous years, the volume of retail sales increased significantly compared with the previous year. However, this trend did not last long.

"The cost is soaring in the second half of the year, and manufacturers are starting to raise prices, so this winter clothing is particularly expensive," Zhang Ping told reporters. "Now a good down jacket is often sold for thousands of dollars, but it is not selling well, and now there is a lot of stock."

"In fact, the down market has been relatively stable before 2000, and the down price has been maintained at the level of tens of thousands of yuan / ton," recalls Yao Yuejun, head of Joe and Joe technology in Zhejiang. "In 2005, it was rumored that it would be a cold winter, so all manufacturers increased their production of down coats, and the price of feather and down went up." Yao Yuejun said that the down price was up to 400 thousand ~50 yuan / ton.

The warm winter of 2005 smashed many businesses' dream of making money, and many down garment manufacturers went bankrupt. This year, many manufacturers are looking forward to a low price lingering down jacket market can be improved, who expected "cold winter" once again, the down jacket is also unsalable.

Lao Li is a business manager of a garment processing enterprise in Yantai, Shandong. He told reporters, "our company is now the most troublesome cash is not enough", because of the winter clothing investment too large, now these goods are difficult to cash in.

Rumors about Hanzheng Street's clothing owners jumping from their stores to sell are also widely circulated in the clothing industry. In the white horse mall of Hanzheng Street, many clothing store owners said that they did hear that there were too many jumpers in the winter because of the pressure from the winter clothes, but the reasons for the incidents were varied.

"If I don't cool down, I really want to jump off the building!" asked if anyone jumped up, Chen Guangde, the owner of the 6 floor of a white horse shop, said. He has been doing wholesale clothing business for nearly 30 years. In September this year, the news of "a thousand years of extreme cold" flew all over the sky. He also wanted to bet on 20 thousand cotton padded clothes in winter, and 10 thousand more this year. Up to now, these 10 thousand cotton padded clothes are stacked in the storehouse, and they are not ready to sell. He said that a cotton garment deficit of 80 yuan, at least 40~50 yuan loss.

According to convention, every year at the end of December, the boss of clothing wholesale will rush to book the spring payment next year. Chen Guangde is very embarrassed. Now he is very embarrassed, and now he has all the funds in cotton padded clothes, looking for bank loans, and he is afraid that the bank will not lend money after knowing the matter.

From the first floor to the seven floor of the white horse business, one by one visit found that most of the cotton and down clothing shops were in a cold business, and some of the winter clothes had begun to sell at a reduced price. Two floor windbreaker family boutique ladies wear new cotton padded clothes 125 yuan. The owner of the store, Wen Hong Hong, said that even if the price was reduced, it could not sell 35 pieces a day. In the American Playboy clothing store on the third floor, the down coats at the door are being sold at the super low price of "98 yuan". The two sides of the shop are covered with Down garments, and the floor is stacked with goods returned by customers. "Yesterday I ate another" zero egg ". Chen Aguang, a shopkeeper, said that he used his hands to draw a circle. "One year rent is 400 thousand, two warehouses are full of nearly 50 thousand down garments. Once new year's Day is over, business is even more deserted. If we do not cool down, we will lose money."

Yao Yuejun pointed out that the way for enterprises to survive is to "place orders according to their sales volume. Enterprises can not survive without survival, or they will lose everything they have lost."

Editor's comment: twenty-first Century is the information society. Operators must learn to sort out, discriminate, judge, absorb all kinds of complicated information and invest rationally so as to truly sit back and relax. This is not only the way out for Hanzheng Street's clothing bosses, but also the way for all garment dealers to return the cost and create high profits.