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Nanchong Takes Three Major Strategies To Enhance The Popularity Of Silk Spinning Garments

2010/12/27 11:44:00 43

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In recent years,

Sichuan

Key silk spinning garments in Nanchong

enterprise

Focus on doing better
品牌這一主線，積極實(shí)施品牌推進(jìn)戰(zhàn)略。目前，南充市已有30多個(gè)絲紡服裝品牌獲得了中國(guó)名牌、中國(guó)馳名商標(biāo)、高檔絲綢標(biāo)志、四川名牌、四川省著名商標(biāo)等榮譽(yù)稱號(hào)，大大提升了南充絲紡服裝產(chǎn)品的知名度。

In order to implement the brand promotion strategy, Nanchong has taken the following measures:

First, technological innovation is the driving force to continuously enhance the core competitiveness of the brand.

There are nearly 100 new shuttle looms in the whole industry, and a lot of new products, such as double faced silk satin fabric, silk and natural fiber interwoven blend and electronic jacquard fresco, have been developed, which further optimize the industrial structure and enhance the competitiveness of the products.

Two, we should vigorously develop chain operations and continuously enhance brand influence.

Nanchong silk enterprises have opened Nanchong silk franchise stores in more than 20 provinces (cities), such as Yunnan, Beijing, Shanghai and Guangdong, using silk and tourism industry to expand brand awareness and expand sales channels through silk products into large supermarkets and chain stores.

According to incomplete statistics, at present, Nanchong's silk enterprises have opened more than 150 Nanchong silk stores in cities above the national level.

At the same time, some silk enterprises have set up marketing offices in the United States, Europe, Southeast Asia, India and other places. Enterprises participate in various large-scale silk fairs and trade fairs at home and abroad every year, more than twenty times.

Some famous brands such as "Liuhe", "Yi Si Si", "galaxy" and "Zhuo Shang" have been welcomed by consumers both at home and abroad.

The three is to expand market share and expand brand share.

The whole industry has to develop more than 200 new marketable products every year. The products have greatly improved the market share with the characteristics of "new, special and excellent".

The high-end silk and wool blended jacquard silk, high-grade anti fleece real silk and high-grade heavy silk fabrics, which are developed by eeger, not only meet the domestic market demand, but also penetrate into emerging markets such as Africa, the Middle East and Russia, and promote the rapid growth of exports.