High starting point: world-class technology patents

Super star Chung Geun-hee endorsement

Zhengda, with its technology - oriented swinging shoes and Han Guochao's popular celebrity endorsement strategy, will start at a very high starting point.

The biggest feature of swing shoes is the elliptical function soles. The unique sole design allows people to just fit on the body and do not adapt to swaying, and achieve body balance through body movements, so as to gain weight loss, body building, thin leg and foot massage, and promote the circulation of human blood.

Behind the rocking shoes is the deposition of Zhengda's exclusive patent. According to introduction, Zhengda now has several national and world-class patents, such as high elasticity, super skid resistance, super wear resistance, strong oil resistance, strong shock absorption, no static electricity, no scratch, gas fragrance and high buoyancy. At the same time, it has created the world's leading degradable green environmental protection material and applied it to Yu Zheng's big shoe rocking shoes.

In order to cut into the younger consumer groups faster, we are now looking at Asia's fashion destination, Korea, and finalizing the new generation idol star Chung Geun-hee as the celebrity spokesperson. Chung Geun-hee is an idol artist who combines beauty, singing and performance. According to Zhengda brand center, Chung Geun-hee's advertising blockbuster has been put on the agenda. Next year, it will be launched in CCTV and major local TV stations.

Acceleration: channel upgrade, terminal image internationalization

The focus of Zhengda market strategy lies in the amazing consumption of two or three line cities. In the 2011 channel expansion plan of Zhengda, the number of stores will be further improved. The layout of the entire network will also extend from the coast to the two or three tier cities in the mainland.

At the headquarters of Fujian Zhengda model store, we can see the effect of the upgrading of Zhengda terminal. The logo is unified and changed to a more international Zegda. The window display is a powerful visual shock. The merchandise is divided by the theme, and consumers walk in it. It feels like a scene of their own life. All of this is almost in line with the space performance of big international stores.

During the interview with reporters, many brands in Fujian have heard and imitated Zhengda products and stores. This illustrates the success of Zhengda new fashion life strategy from another angle. Industry observers believe that Zhengda's "high quality brand image + high performance price ratio" has already formed a powerful market tool. Relying on swinging shoes, a strong single product, which is hard to surpass, can quickly accumulate strength in the horizontal expansion of the national market.